NAICS 2022 nationalIndustry USA Verified: Census NAICS 2022 · 2026-01-01

NAICS 541860 — Direct Mail Advertising

Direct Mail Advertising

NAICS 541860 is the national industry code for direct mail advertising establishments in the United States. The Small Business Administration sets a size standard of $22.0 for this classification. It forms part of the hierarchical North American Industry Classification System maintained by the Census Bureau.

SBA: $22.0 View full SBA standard

Official Inclusions

compiling, maintaining, selling and renting mailing lists

Exclusions & Cross-References

Activities classified under other official NAICS codes:

compiling and selling mailing lists, without also providing direct mail advertising services (See 513140 Directory and mailing list publishers (US))
creating and placing advertising campaigns in media (See 541810 Advertising agencies)
distributing advertising specialties (See 541891 Specialty advertising distributors (CAN))
door-to-door distribution or delivery of advertising materials or samples (See 541870 Advertising material distribution services)

Official Illustrative Examples

Primary activities officially recognized by Census Bureau / Statistics Canada:

advertising mailing services (i.e., preparing advertising material, such as coupons, flyers or samples, for mailing or other direct distribution) coupon and sample packages, development of direct mail advertising campaign services

Complete Index of Activities (5 recognized activities) ▼

advertising mailing services (i.e., preparing advertising material, such as coupons, flyers or samples, for mailing or other direct distribution)

compiling, maintaining, selling and renting mailing lists

coupon and sample packages, development of

direct mail advertising campaign services

direct mail advertising services

Official data

Feature	Description
Official name	North American Industry Classification System (NAICS) 2022
Issuing authority	U.S. Census Bureau with OMB, Statistics Canada, and INEGI
Tax authority	Internal Revenue Service (IRS)
Purpose	Statistical business classification and federal contracting (SAM.gov, SBA standards)
Used in	SAM.gov registration, SBA size determinations, IRS tax classification, SEC EDGAR (via SIC crosswalk)
Active since	2022 (current edition)
Hierarchy level	Sector (2-digit)
Source	https://www.census.gov/naics/