NAICS 2022 nationalIndustry USA Verified: Census NAICS 2022 · 2026-01-01
541810
NAICS 541810 — Advertising Agencies
Advertising Agencies10
NAICS 541810 is the national industry code for advertising agencies establishments in the United States. The Small Business Administration sets a size standard of $25.5 for this classification. It forms part of the hierarchical North American Industry Classification System maintained by the Census Bureau.
SBA: $25.5
View full SBA standard
Exclusions & Cross-References
Activities classified under other official NAICS codes:
- conceptualizing and producing graphic designs, but not placing the advertising with media (See 541430 Graphic design services)
- creating direct mail advertising campaigns (See 541860 Direct mail advertising)
- event planning for advertising (See 541899 All other services related to advertising (CAN))
- providing marketing consulting services (See 541611 Administrative management and general management consulting services (US))
- provincial tourism agencies (See 912910 Other provincial and territorial public administration (CAN))
- purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly (See 541830 Media buying agencies)
- search engine optimization (See 519290 Web search portals and all other information services)
- selling media time or space for media owners (See 541840 Media representatives)
- tourism business associations (See 813910 Business associations (US))
- writing promotional messages, but not placing the advertising with media (See 541891 Specialty advertising distributors (CAN))
Official Illustrative Examples
Primary activities officially recognized by Census Bureau / Statistics Canada:
full-service advertising agency sales promotion campaign services
Complete Index of Activities (4 recognized activities) ▼
advertising agencies
consulting services, advertising and publicity agency
full-service advertising agency
sales promotion campaign services
Official data
| Feature | Description |
|---|---|
| Official name | North American Industry Classification System (NAICS) 2022 |
| Issuing authority | U.S. Census Bureau with OMB, Statistics Canada, and INEGI |
| Tax authority | Internal Revenue Service (IRS) |
| Purpose | Statistical business classification and federal contracting (SAM.gov, SBA standards) |
| Used in | SAM.gov registration, SBA size determinations, IRS tax classification, SEC EDGAR (via SIC crosswalk) |
| Active since | 2022 (current edition) |
| Hierarchy level | Sector (2-digit) |
| Source | https://www.census.gov/naics/ |
NAICS hierarchy path
Trace the classification from the broadest sector down to this national industry code.
Cross-references & crosswalks
SBA size standard description
Advertising Agencies10
Footnotes (1)
- [10] NAICS codes 488510 (excluding the exception), 531210, 541810, 561510, 561520 and 561920 – As measured by total revenues, but excluding funds received in trust for an unaffiliated third party, such as bookings or sales subject to commissions. The commissions received are included as revenues.
Changes to receipts-based standard: [object Object]