NAICS 541910 — Marketing Research and Public Opinion Polling

Marketing Research and Public Opinion Polling

NAICS 541910 is the national industry code for marketing research and public opinion polling establishments in the United States. The Small Business Administration sets a size standard of $22.5 for this classification. It forms part of the hierarchical North American Industry Classification System maintained by the Census Bureau.

SBA: $22.5 View full SBA standard

Exclusions & Cross-References

Activities classified under other official NAICS codes:

conducting fundamental and experimental research in economics, sociology, and related fields (See 541720 Research and development in the social sciences and humanities (US))
providing advice on marketing strategies (See 541611 Administrative management and general management consulting services (US))

Official Illustrative Examples

Primary activities officially recognized by Census Bureau / Statistics Canada:

broadcast media rating services market analysis or research services political and public opinion polling services public opinion research services sampling services, statistical

Official data

Feature	Description
Official name	North American Industry Classification System (NAICS) 2022
Issuing authority	U.S. Census Bureau with OMB, Statistics Canada, and INEGI
Tax authority	Internal Revenue Service (IRS)
Purpose	Statistical business classification and federal contracting (SAM.gov, SBA standards)
Used in	SAM.gov registration, SBA size determinations, IRS tax classification, SEC EDGAR (via SIC crosswalk)
Active since	2022 (current edition)
Hierarchy level	Sector (2-digit)
Source	https://www.census.gov/naics/