NAICS 2022 nationalIndustry ** USA Verified: Census NAICS 2022 · 2026-01-01
459420
NAICS 459420 — Gift, Novelty, and Souvenir Retailers
Gift, Novelty, and Souvenir Retailers
NAICS 459420 is the national industry code for gift, novelty, and souvenir retailers establishments in the United States. The Small Business Administration sets a size standard of $13.5 for this classification. It forms part of the hierarchical North American Industry Classification System maintained by the Census Bureau.
SBA: $13.5
View full SBA standard
Exclusions & Cross-References
Activities classified under other official NAICS codes:
- retailing stationery (See 459410 Office supplies and stationery retailers (US))
Official Illustrative Examples
Primary activities officially recognized by Census Bureau / Statistics Canada:
carvings and artcraft, retail gift shops, retail gifts, novelties and souvenirs, retail greeting card shops, retail handicraft (e.g., ceramics, macramé), retail joke shops novelty merchandise, retail
Complete Index of Activities (18 recognized activities) ▼
balloon shops, retail
carvings and artcraft, retail
curio shops, retail
decorations, seasonal and holiday, retail
découpage, handicraft, retail
duty free shops, gifts
gift shops, retail
gift wrap supplies, retail
gifts, novelties and souvenirs, retail
giftware, retail
greeting card shops, retail
handicraft (e.g., ceramics, macramé), retail
handicrafted goods (novelties, souvenirs), retail
Inuit carvings, retail
joke shops
metalwork, handicraft, retail
novelty merchandise, mail order, retail
novelty merchandise, retail
Official data
| Feature | Description |
|---|---|
| Official name | North American Industry Classification System (NAICS) 2022 |
| Issuing authority | U.S. Census Bureau with OMB, Statistics Canada, and INEGI |
| Tax authority | Internal Revenue Service (IRS) |
| Purpose | Statistical business classification and federal contracting (SAM.gov, SBA standards) |
| Used in | SAM.gov registration, SBA size determinations, IRS tax classification, SEC EDGAR (via SIC crosswalk) |
| Active since | 2022 (current edition) |
| Hierarchy level | Sector (2-digit) |
| Source | https://www.census.gov/naics/ |
NAICS hierarchy path
Trace the classification from the broadest sector down to this national industry code.
Cross-references & crosswalks
SBA size standard description
Gift, Novelty, and Souvenir Retailers